Using Patience to Accelerate Your Business Growth with David Meltzer | Interview at Web Summit 2022 Artwork

The Change Officer

Human beings don’t like change: it’s wired into our very DNA. Yet change is inevitable, and if we want to remain relevant and empowered, we need to understand the changes unfolding before us. Knowledge is power, and by seeking it we hope to dismantle our collective anxiety about not knowing what the future holds. To get the answers, we’re speaking to the change-makers themselves – the entrepreneurs, the founders, the business leaders – asking them where they see the change ahead, and what we can do to make the most of these opportunities.

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The Change Officer

Using Patience to Accelerate Your Business Growth with David Meltzer | Interview at Web Summit 2022

December 14, 2022 • Ivan Zeljkovic

David Meltzer pops by for a brief chat with our host Ivan Zeljkovic in between the hustle and bustle at Web Summit 2022. The first point he discusses is the importance of discoverability as different and unique from merely being discovered.

David details how this newfound discoverability has led to exponential results, allowing his organizations to achieve extraordinary results such as connecting with the Obama Foundation and even being nominated for a Nobel Peace Prize.

With the media industry taking a beating in the stock markets, David ventures to explain what the key difference was. He believes that the key root of it all is a shift in consumer preference from being attracted to brands to being drawn into communities.

David shares much more about branding, marketing, and leadership such as:

How big brands can evolve to the new community-oriented consumer-base
Why micro-influencers transformed marketing
How media companies have adapted to the changing environment

This special episode of The Change Officer Podcast is hosted by Ivan Zeljkovic: https://www.linkedin.com/in/ivanzeljkovic/

Find David online: https://dmeltzer.com

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✨ They say that change is the only constant. If this is true, we want to know what is the change ahead. To get the answers, our hosts Ivan Zeljkovic and Vuk Zlatarov are talking to the change-makers themselves. We invite you to join us on the journey of getting the answer ✨

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People on this episode

Ivan Zeljkovic

Host

Vuk Zlatarov

Host